Small Business Saturday (November 29, 2025) has become more than a single shopping day — it’s a chance for retailers and restaurateurs to connect with customers who value supporting their community.

Small Business Saturday encourages shoppers to support local and up-and-coming retailers. Deals are available across various categories, including beauty, fashion, and home goods. Many small ...

After many Americans go big for Thanksgiving and Black Friday, the Saturday that follows has become the moment to shop small. Observed annually during the first weekend after Thanksgiving, Small ...

Small business Saturday has quickly gained popularity in the United States as a measured response to concerns about the over-the-top commercialism of Black Friday. Since its founding by American ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. November 29, 2025, is Small Business Saturday. This ...

WASHINGTON — With the holidays in full swing, Mayor Muriel Bowser is encouraging everyone to shop local and small businesses this weekend to celebrate Small Business Saturday. Holiday markets across ...