That’s layout confusion in action: when a store’s physical design disrupts, rather than supports, a shopper’s path to ...

A retail store requires comprehensive marketing planning, from determining the products being sold to how the in-store advertising materials will be displayed. Part of that planning is developing ...

A store’s layout and design often serve as a customer’s first impression of a business. Of course, it should be effective in persuading someone to make a purchase. However, it should also communicate ...

Beyond just creating a good-looking store with aesthetically pleasing displays, retail store design is a well-thought-out strategy to set up a store in a certain way to optimize space and sales. The ...

The right store layout might be more important than ever for brick-and-mortar businesses wishing to stay competitive with their online counterparts, a new study suggests. Traditional retailers are ...

Retail shoppability, defined as the ability of the retail environment to translate consumer demand into purchase. It is making consumers’ needs salient in specific retail settings & turning shoppers ...

With all the focus on e-commerce and websites, it’s easy to forget that online sales still only accounted for about 10 percent of all retail transactions last year, according to the U.S. Census Bureau ...

By enabling the kind of meaningful experiences Gen Z craves, AI is revitalizing physical retail, turning every store into a ...

The European Union's top court ruled Thursday that Apple's distinctive retail store layout is worthy of trademark protection under European law, allowing the company to enjoy the same legal cover on ...

Best Buy is in the process of testing out a new in-store layout that looks and feels almost identical to an Apple Store. The idea is to focus on customer and employee interaction rather than ...

Apple’s Garden State Plaza retail store will be getting a first-of-its-kind enhancement in the form of a double-row Genius Bar that should help the iPhone maker meet the growing demand for technical ...