Local SEO is the process of optimizing your online presence to attract more business from local searches. One tactic to increase local SEO is something that many businesses are not aware of: getting ...

For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, ...

When people search for a product or a service nearby, they tend to look for assistance or want to complete the purchase. Google My Business (GMB) is an essential tool for helping businesses get more ...

Maximizing your presence on Google Business Profile can significantly boost visibility for your business in local searches. Conduct keyword research to identify terms local customers are using to find ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

Google Business Profile (GBP) services might have more to do with local rankings than previously thought, according to recent tests from Sterling Sky (Disclosure: I work at Sterling Sky) and ...

Opinions expressed by Entrepreneur contributors are their own. The advertising of the future is going online–and going local. This hot trend is growing rapidly and shows no signs of letting up. In ...

Google seems to be testing a new attribute or label for displaying local business listings. The new label is named "areas served" and shows you what regional areas that business serves. I personally ...

Getting your service area business verified on Google can be challenging, especially when video verification is required. What Google expects to see isn’t always clear, and that uncertainty can lead ...

We knew this was coming but as of July 11th, your reviews on Google Local Service Ads are now managed by Google Business Profiles. I know a number of local folks noticed who have LSAs noticed their ...