Some advertisers received an email from Google this week with the subject line, "Changes in validation logic for bid modifications." This email was sent to Google Local Service Ads advertisers who ...

There is (or will soon be) a Google Local Services Ads spam problem coming to a town near you. I primarily run Local Services Ads for personal injury law firms, and most of the problems I’m ...

What does being trusted mean to you? The Google Guarantee program was built on the principle that it means a lot — in fact, a 2019 Google survey of small business owners strongly reaffirmed that. The ...

Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers. Google is rolling out the new Google ...

Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns ...

If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how. Think about the last time you tried to find a plumber. Did you use Google to find a ...

Google introduces AI photo selection for Local Services Ads, potentially impacting ad rankings and engagement. Google now auto-selects photos for Local Services Ads. Image selection may impact ad ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...