At its heart, data modeling is about understanding how data flows through a system. Just as a map can help us understand a city’s layout, data modeling can help us understand the complexities of a ...

Data is a thorny subject. For a start, we’re not sure how we are supposed to refer to it, that is - data is the plural of datum. Strictly speaking we should talk about data that ‘are’ not ‘is’ ...

There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I ...

Organizations often need to develop tailored data migration strategies and use specialized software to complete the data migration process successfully. They also need to decide on which data ...